POULTRY BRIEFING
Chicken Month

Sept. 1 - September is the ninth month of the year, which is why its name is derived from the Latin septum, meaning seven. (I addressed this problem in an almanac earlier this month; scroll down to "August, the Sixth Month.")

September is Classical Music Month, Fall Hat Month, Honey Month, Baby Safety Month, and Chicken Month, as well as International Square Dancing Month and National Piano Month.

I was intrigued by the prospect of "National Chicken Month." Was the heinous couple that copyrighted National Bad Poetry Day moving into the month racket?

Not if the folks at EatChicken.com have anything to say about it! According to the website, "Eatchicken.com is brought to you by the National Chicken Council and the U.S. Poultry & Egg Association, which represent a wide specturm (sic) of companies and individuals in the chicken business."

There is no description of National Chicken Month's origins or history on the site. The Director of Communications of the National Chicken Council is Richard L. Lobb, and you can email Mr. Lobb at this address . Maybe he could tell you more about Chicken Month. He might be especially helpful if you sent him one of the these free Chicken Month e-cards from 123Greetings.com.

Chickens probably don't celebrate Chicken Month. Chickens don't celebrate anything, and even if they suddenly decided to get a little more festive, I doubt they'd start with a celebration of their being the "simple, smart choice for healthy meals." (Or maybe it would: who knows what lurks in the heart of a chicken?) Chickens would probably appreciate PETA's approach to September, which is a radical call to "Give a Cluck—Chuck the Chicken."

The Delmarva (Delaware) Poultry Industry believes that National Chicken Month—they've added the "National"—is "a time to remind consumers that the Delmarva Peninsula is a leader in supplying wholesome, nutritious, affordable chicken to consumers throughout the United States and around the world, while working to protect the environment and improve water quality here at home." You say you've never heard of the Delmarva Peninsula? Let them tell you about it:

The Delmarva Peninsula is the sixth largest chicken producing area in the nation. Last year, 2,500 local farm families produced 587 million chickens or roughly 1.6 million birds a day. Delmarva-grown chickens are processed and prepared for market in 12 processing plants owned by four of the nationís top poultry companies.

Thousands of area residents are employed in these plants and in the peninsulaís 15 hatcheries, 10 feed mills, or in a wide variety of other industry-related jobs. A recent economic study reported that each job in the poultry processing industry creates 7.2 jobs elsewhere. Without the poultry industry, every segment of the Delmarva economy would feel the economic impact.

If only for the sake of the Delmarva Peninsula's economic well-being, please honor Chicken Month!

Fast-food retailer El Pollo Loco has a different interpretation of the holiday: "National Chicken Month is an ideal time for the flame-grilled chicken leader to celebrate what it does best," they observed in a September 2003 press release. "Chicken at El Pollo Loco today is prepared the same way Pancho (founder Pancho Ochoa) prepared it many years ago. Itís fitting that we celebrate National Chicken Month by providing our fans exceptional value on the pollo they love."

My favorite find, however, was the advice from "PromoMart E-News." I'm going to cite their Chicken Month suggestions in full:

Now if you look on our Promotional Planning Calendar, you'll see that September is National Chicken Month. At first glance, you might think: I can't do anything with that, but we think you can.

* It's a good year to create a promotion around Herbert Hoover's 1928 presidential slogan "A Chicken In Every Pot." (The whole slogan was, "a chicken in every pot and a car in every garage). Add your own twist. For a continuity campaign you might even send out a rubber chicken as the first mailing and a pot as the second. Can tie in with an election year.

* Go with a play on words as though you thought it was National Chicken Month so "We thought we'd just chick en with you to see how you're doing."

* Create a promotion around the use of the word chicken to mean someone who is afraid. National Chicken Month would then be the month honoring all those who are afraid of something. What might your clients be afraid of that you could help them with. Use imprinted packs of corn seed, rubber chickens, farm-related items, etc.

The Moron's Almanac reminds you, this month as every month, to celebrate responsibly.

* * *

Today is the birthday of Gloria Estefan (1957), Barry Gibb (1946), Lily Tomlin (1939), Seiji Ozawa (1935), Rocky Marciano (1923), and Edgar Rice Burroughs (1875).

It's National Wattle Day in Australia, Revolution Anniversary in Libya, Constitution Day in Slovakia, and Independence Day in Uzbekistan.

Happy Hump Day!

© 2004, The Moron's Almanac™

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